{"id":14826,"date":"2025-08-29T14:40:11","date_gmt":"2025-08-29T14:40:11","guid":{"rendered":"https:\/\/nationalgunowner.org\/index.php\/2025\/08\/29\/raving-at-the-museums-moma-ps1-warm-up-hamburger-bahnhof-and-more\/"},"modified":"2025-08-29T14:40:12","modified_gmt":"2025-08-29T14:40:12","slug":"raving-at-the-museums-moma-ps1-warm-up-hamburger-bahnhof-and-more","status":"publish","type":"post","link":"https:\/\/nationalgunowner.org\/index.php\/2025\/08\/29\/raving-at-the-museums-moma-ps1-warm-up-hamburger-bahnhof-and-more\/","title":{"rendered":"Raving at the Museums: MoMA PS1 \u201cWarm Up,\u201d Hamburger Bahnhof and More"},"content":{"rendered":"<div itemprop=\"articleBody\">\n<figure id=\"attachment_1572280\" aria-describedby=\"caption-attachment-1572280\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-1572280\" class=\"wp-caption-text\">MoMA PS1\u2019s signature summer music series \u201cWarm Up\u201d invites audiences to discover underground and emerging talent. <span class=\"media-credit\">Photo: Joel Arbaje<\/span><\/figcaption><\/figure>\n<p>As museums grapple with questions of <a href=\"https:\/\/observer.com\/2023\/12\/art-museumsfinancial-woes-decreased-admission\/\">financial sustainability<\/a> and relevance while working to <a href=\"https:\/\/observer.com\/2024\/02\/museums-attendance-down-diversification\/\">expand their audiences<\/a>, more institutions are <a href=\"https:\/\/observer.com\/2025\/01\/museums-amenities-yoga-fitness-restaurants-storytime\/\">experimenting with programming<\/a> that moves well beyond the crystal tower and white cube to embrace new forms of expression and engagement. One of those forms is music. But what happens when museums become the venue for an entire festival, or begin staging their own raves with curated lineups?<\/p>\n<section class=\"wp-block-observer-newsletters observer-newsletters--in-content\">\n<\/section>\n<p>That is the case with MoMA PS1, now in the 27th iteration of \u201cWarm Up,\u201d the longest-running music program hosted by a museum. From July through the end of August, DJs and dancers fill the courtyard every Friday evening, gathering beneath artfully designed stages in a charged blend of music, audience participation and contemporary creativity.<\/p>\n<p>The courtyard has been at the center of the program since 1997, when a major renovation opened up the outdoor space\u2014something few museums in New York can claim. The following year, in 1998, \u201cWarm Up\u201d debuted as a summer-long dance party meant to attract new audiences to MoMA PS1 in Long Island City. That first edition even featured provocative outdoor sculptures by <a href=\"https:\/\/observer.com\/person\/gelatin\/\" title=\"Gelatin\" class=\"company-link\">Gelatin<\/a>, with the artists themselves involved in the music selection.<\/p>\n<p>From the start, the connection between artists and musicians has been central to the program, as MoMA PS1 curator <a href=\"https:\/\/observer.com\/person\/kari-rittenbach\/\" title=\"Kari Rittenbach\" class=\"company-link\">Kari Rittenbach<\/a> tells Observer. At the time, Long Island City had little residential development, and across from PS1 there was little more than an empty lot for taxis. That openness created a sense of freedom, of being able to introduce a world of experimental sound\u2014the kind of energy that had pulsed through spaces like Paradise Garage and other legendary venues that shaped the city\u2019s music scene since the 1980s.<\/p>\n<p>\u201cIt\u2019s a rare kind of space in New York City for a museum, almost a full city block,\u201d Rittenbach reflects. \u201cThat scale created a special set of conditions\u2014a recipe for cultivating an ecosystem that could truly sustain artists and musicians.\u201d<\/p>\n<p>In 1999 <a href=\"https:\/\/observer.com\/person\/philip-johnson\/\" title=\"Philip Johnson\" class=\"company-link\">Philip Johnson<\/a>\u2014architect and founder of MoMA\u2019s Department of Architecture and Design\u2014created a structure called Dance Pavilion for \u201cWarm Up,\u201d marking not only the first collaboration between PS1 and MoMA but also the launch of the annual Young Architects Program (YAP), which selects an architect each year to design the installation that serves as the dynamic backdrop for the series.<\/p>\n<figure id=\"attachment_1572283\" aria-describedby=\"caption-attachment-1572283\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-1572283 size-full-width\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?quality=80&amp;w=970\" alt=\"A performer in a sheer pink lace dress and bright red platform heels sits on the steps at MoMA PS1\u2019s Warm Up, singing into a microphone under string lights and a hanging disco ball.\" width=\"970\" height=\"647\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg 2000w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=300,200 300w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=768,512 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=635,423 635w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=1536,1024 1536w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=970,647 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=320,213 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=1920,1280 1920w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-1572283 size-full-width\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?quality=80&amp;w=970\" alt=\"A performer in a sheer pink lace dress and bright red platform heels sits on the steps at MoMA PS1\u2019s Warm Up, singing into a microphone under string lights and a hanging disco ball.\" width=\"970\" height=\"647\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg 2000w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=300,200 300w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=768,512 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=635,423 635w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=1536,1024 1536w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=970,647 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=320,213 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=1920,1280 1920w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/RyanMuir64.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><figcaption id=\"caption-attachment-1572283\" class=\"wp-caption-text\">\u201cWarm Up\u201d brings together art, music and nightlife communities in PS1\u2019s open-air courtyard on a set designed by New York City-based artist and musician Jeffrey Joyal. <span class=\"media-credit\">Photo: Ryan Muir<\/span><\/figcaption><\/figure>\n<p>In 2025, the set for \u201cWarm Up\u201d was designed by New York City-based artist and musician <a href=\"https:\/\/observer.com\/person\/jeffrey-joyal\/\" title=\"Jeffrey Joyal\" class=\"company-link\">Jeffrey Joyal<\/a>, who created a two-part installation with layered, weathered woodcut prints wheat-pasted onto the DJ booth that frame the performance area. At its center, a sculptural element titled <i>The Jerk<\/i> (2025)\u2014featuring spinning LED lights that spell out the names of mid-20th-century dance moves\u2014hovers above the stage as a kinetic, cultural \u201ccaller.\u201d This year\u2019s pavilion draws from the history of DIY graphic production and links present-day collective movement to past moments of youth-led cultural change.<\/p>\n<p>From its inception, \u201cWarm Up\u201d has served as a meaningful acknowledgment of experimental music as a form of cultural expression. \u201cFor us, it\u2019s about taking sound seriously as a cultural form and asking how it could shape the life of the institution,\u201d says Rittenbach.<\/p>\n<p>This perspective aligns with MoMA PS1\u2019s ethos as the first museum founded by and for artists, dedicated to advancing the newest forms of artistic expression in the city. \u201cFrom the beginning the question has always been: how do we make this space for artists? That same question still animated me and the team when we were thinking about how to bring this series back after the pandemic hiatus,\u201d Rittenbach explains. \u201cWarm Up\u201d was paused during the pandemic and only relaunched in the summer of 2023, though the museum continued to support the music community during that period through a curated streaming series.<\/p>\n<p>The program is now curated by a team led by Rittenbach, but as she notes, it involves the entire staff since it functions as a museum-wide production. \u201cThe logistics, the organization of it all, fall to us\u2014which, as anyone who\u2019s ever put together a music event knows, is an enormous undertaking,\u201d Rittenbach says. For MoMA PS1, \u201cWarm Up\u201d is not simply a public program or marketing initiative\u2014it\u2019s as central to the annual calendar as any exhibition.<\/p>\n<p>Each year, MoMA PS1 invites five artists or musicians to join the rotating group that helps shape the lineup. Often, they\u2019ve previously exhibited at PS1 or are part of current shows\u2014figures already embedded in the institution\u2019s orbit or closely connected to its community. The core curatorial challenge, according to Rittenbach, is identifying what feels cutting-edge in New York City right now. \u201cOne of the most interesting ways to approach that is simply to listen to artists. So while there\u2019s a lot of thought and research that goes into the curatorial side, much of it also comes from conversations with artists\u2014asking what\u2019s in the air, what\u2019s emerging from the streets, what they\u2019re listening to. Those exchanges help shape the direction of the program.\u201d Many of the people they speak with are deeply tied to nightlife scenes or experimental music platforms. \u201cThrough those exchanges, we\u2019re able to get a sense of who feels most exciting at the moment\u2014whether that\u2019s DJs or emerging musicians who are starting to generate real buzz.\u201d<\/p>\n<figure id=\"attachment_1572282\" aria-describedby=\"caption-attachment-1572282\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-1572282 size-full-width\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?quality=80&amp;w=970\" alt=\"A crowd at MoMA PS1\u2019s Warm Up, with people perched on colorful cube seating in front of the \u201cARTISTS MAKE NEW YORK\u201d mural. The scene shows friends talking, laughing, and enjoying drinks in a lively, casual atmosphere.\" width=\"970\" height=\"1455\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg 1440w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=200,300 200w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=768,1152 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=400,600 400w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=1024,1536 1024w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=1365,2048 1365w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=970,1455 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=320,480 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=33,50 33w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-1572282 size-full-width\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?quality=80&amp;w=970\" alt=\"A crowd at MoMA PS1\u2019s Warm Up, with people perched on colorful cube seating in front of the \u201cARTISTS MAKE NEW YORK\u201d mural. The scene shows friends talking, laughing, and enjoying drinks in a lively, casual atmosphere.\" width=\"970\" height=\"1455\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg 1440w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=200,300 200w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=768,1152 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=400,600 400w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=1024,1536 1024w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=1365,2048 1365w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=970,1455 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=320,480 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240726_Warm-Up_Marissa-Alper_Web-Res-213.jpg?resize=33,50 33w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><figcaption id=\"caption-attachment-1572282\" class=\"wp-caption-text\">\u201cWarm Up\u201d charts origin points for innovations in electronic music on Friday evenings at an hour that welcomes audiences of all ages. <span class=\"media-credit\">Photo: Nathan Bajar<\/span><\/figcaption><\/figure>\n<p>Over the years, \u201cWarm Up\u201d has become one of the most enduring and celebrated museum-based music programs in the U.S., known for championing innovative, underground and diverse voices. For more than two decades, it has featured both legendary and rising performers. Acts have spanned genres\u2014from electronic to hip-hop, experimental to pop\u2014with performers including <a href=\"https:\/\/observer.com\/person\/honey-dijon\/\" title=\"Honey Dijon\" class=\"company-link\">Honey Dijon<\/a>, <a href=\"https:\/\/observer.com\/person\/sophie\/\" title=\"sophie\" class=\"company-link\">sophie<\/a>, <a href=\"https:\/\/observer.com\/person\/richie-hawtin\/\" title=\"Richie Hawtin\" class=\"company-link\">Richie Hawtin<\/a>, <a href=\"https:\/\/observer.com\/person\/arca\/\" title=\"Arca\" class=\"company-link\">Arca<\/a>, <a href=\"https:\/\/observer.com\/person\/cardi-b\/\" title=\"Cardi B\" class=\"company-link\">Cardi B<\/a>, <a href=\"https:\/\/observer.com\/person\/lizzo\/\" title=\"lizzo\" class=\"company-link\">lizzo<\/a>, <a href=\"https:\/\/observer.com\/person\/solange-2\/\" title=\"solange\" class=\"company-link\">solange<\/a>, <a href=\"https:\/\/observer.com\/person\/jamie-xx\/\" title=\"Jamie Xx\" class=\"company-link\">Jamie Xx<\/a>, <a href=\"https:\/\/observer.com\/person\/four-tet\/\" title=\"Four Tet\" class=\"company-link\">Four Tet<\/a> and many others.<\/p>\n<p>\u201cWarm Up\u201d welcomes an average of 15,000-20,000 attendees each year across six events. Even the most recent session sold out by noon on the day of the show, as confirmed during the call. For its final Friday night, \u201cWarm Up\u201d hosted a lineup that included Urban Tribe founder <a href=\"https:\/\/observer.com\/person\/dj-stingray-313\/\" title=\"DJ Stingray 313\" class=\"company-link\">DJ Stingray 313<\/a> from Berlin, <a href=\"https:\/\/observer.com\/person\/dj-travella\/\" title=\"DJ Travella\" class=\"company-link\">DJ Travella<\/a> from Kampala-based label Nyege Nyege Tapes in Dar es Salaam, the duo <a href=\"https:\/\/observer.com\/person\/natural-wonder-beauty-concept\/\" title=\"Natural Wonder Beauty Concept\" class=\"company-link\">Natural Wonder Beauty Concept<\/a> and xexexe\/halfpet with <a href=\"https:\/\/observer.com\/person\/charlot-abhors-a-void\/\" title=\"Charlot Abhors A Void\" class=\"company-link\">Charlot Abhors A Void<\/a> from New York\u2014an international and avant-garde mix in a single night that highlighted the program\u2019s global reach.<\/p>\n<p>The museum has also grown more intentional about sustainability\u2014both in terms of audience experience and the labor involved in producing the event. \u201cIn another era, we might have just kept selling tickets endlessly, but now we\u2019re more intentional about capacity,\u201d Rittenbach says. \u201cWe\u2019re not overpacking the space, so people can actually enjoy being there and listening to the music.\u201d<\/p>\n<figure id=\"attachment_1572287\" aria-describedby=\"caption-attachment-1572287\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-1572287 size-full-width\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?quality=80&amp;w=970\" alt=\"A sunlit courtyard at MoMA PS1 filled with people gathering for Warm Up. Groups sit, stand, and chat against the backdrop of a large green wall mural reading \u201cARTISTS MAKE NEW YORK.\u201d\" width=\"970\" height=\"646\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg 1700w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=300,200 300w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=768,512 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=635,423 635w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=1536,1024 1536w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=970,646 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=320,213 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-1572287 size-full-width\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?quality=80&amp;w=970\" alt=\"A sunlit courtyard at MoMA PS1 filled with people gathering for Warm Up. Groups sit, stand, and chat against the backdrop of a large green wall mural reading \u201cARTISTS MAKE NEW YORK.\u201d\" width=\"970\" height=\"646\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg 1700w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=300,200 300w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=768,512 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=635,423 635w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=1536,1024 1536w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=970,646 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=320,213 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><figcaption id=\"caption-attachment-1572287\" class=\"wp-caption-text\">The event builds from experimental sounds to dancefloor breakbeats throughout the evening. <span class=\"media-credit\">Photo: Nathan Bajar<\/span><\/figcaption><\/figure>\n<p>The afternoon-to-evening schedule (4-10 p.m. this year) allows \u201cWarm Up\u201d to attract a wide audience\u2014from young people using it as a prelude to a night out, to families with kids, to teenagers experiencing their first party. \u201cA lot of people now attend with their kids, and for some teens \u2018Warm Up\u2019 is often the very first party they ever went to growing up in New York, since you don\u2019t have to be 21 to enter.\u201d<\/p>\n<p>This mix introduces a broader public to both the history of U.S. music and the new sounds emerging today, advancing a clear educational mission while deepening appreciation for music as a cultural form.<\/p>\n<p>Still, while the program has proven to be a <a href=\"https:\/\/observer.com\/2025\/06\/museums-gen-z-donors-shared-infrastructure\/\">powerful tool for engagement and growth<\/a>, revenues primarily cover the cost of running it. \u201cWhat I\u2019ll say is that even though \u2018Warm Up\u2019 is a revenue-generating event, the ticket sales mostly go toward covering costs\u2014things like additional security, extra staff and extended hours,\u201d Rittenbach explains. \u201cIn that sense, the income helps sustain the series itself.\u201d<\/p>\n<p>MoMA PS1 is typically free for New York residents, but admission to \u201cWarm Up\u201d is <a href=\"https:\/\/observer.com\/2025\/01\/museum-admissions-in-2025\/\">priced comparably to a standard museum ticket<\/a> and offers a more expansive experience. Since its post-pandemic relaunch, ticket holders have also gained access to the exhibitions, offering a more integrated cultural experience. \u201cI think that\u2019s part of why we\u2019ve had so many sold-out shows this year\u2014people recognize the value,\u201d Rittenbach says. \u201cFor us, it\u2019s crucial to at least cover the costs so we can devote significant resources to a program of this size, which really goes above and beyond what we typically do in the winter season.\u201d<\/p>\n<h3>Music at museums globally<\/h3>\n<p>Although MoMA PS1\u2019s \u201cWarm Up\u201d is the longest-running museum music program, it\u2019s no longer alone. Since the post-pandemic period, the Hamburger Bahnhof in Berlin has emerged as a prominent site for raving in the museum, particularly through its summer series \u201cBerlin Beats\u201d\u2014a free, open-air program of weekly DJ sets in the museum\u2019s garden from June to August, with special sessions timed to Berlin Art Week and the <a href=\"https:\/\/observer.com\/2025\/06\/first-look-13th-berlin-biennale-passing-the-fugitive-on\/\">Berlin Biennale<\/a>. Curated by <a href=\"https:\/\/observer.com\/person\/charlotte-knaup\/\" title=\"Charlotte Knaup\" class=\"company-link\">Charlotte Knaup<\/a> and coordinated by <a href=\"https:\/\/observer.com\/person\/angelika-jaros\/\" title=\"Angelika Jaros\" class=\"company-link\">Angelika Jaros<\/a>, the series is shaped with curatorial rigor and deep research, spotlighting some of the most compelling experimental music voices from around the world.<\/p>\n<figure id=\"attachment_1572262\" aria-describedby=\"caption-attachment-1572262\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-1572262 size-full-width\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?quality=80&amp;w=970\" alt=\"A large crowd gathers in the garden courtyard of the Hamburger Bahnhof museum in Berlin for an outdoor music event. A DJ performs under a small white tent in front of the building\u2019s grand arched windows and neoclassical fa\u00e7ade, which is lit with neon green panels and vertical light strips.\" width=\"970\" height=\"546\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg 1920w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=300,169 300w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=768,432 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=635,357 635w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=1536,864 1536w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=970,546 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=320,180 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=50,28 50w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-1572262 size-full-width\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?quality=80&amp;w=970\" alt=\"A large crowd gathers in the garden courtyard of the Hamburger Bahnhof museum in Berlin for an outdoor music event. A DJ performs under a small white tent in front of the building\u2019s grand arched windows and neoclassical fa\u00e7ade, which is lit with neon green panels and vertical light strips.\" width=\"970\" height=\"546\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg 1920w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=300,169 300w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=768,432 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=635,357 635w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=1536,864 1536w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=970,546 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=320,180 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/csm_Berlin-Beats-Hamburger-Bahnhof-I-1080_31e0b45fb9.jpg?resize=50,28 50w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><figcaption id=\"caption-attachment-1572262\" class=\"wp-caption-text\">\u201cBerlin Beats\u201d is a free, open-air program of weekly DJ sets in the Hamburger Bahnhof garden. <span class=\"media-credit\">Berlin Beats, Venetta, Kultursommerfestival, 20 July 2023, Hamburger Bahnhof\u2013Nationalgalerie der Gegenwar.<\/span><\/figcaption><\/figure>\n<p>Last year\u2019s edition drew around 50,000 visitors\u2014a major success when measured by public engagement. While the event was not ticketed, it still generated revenue indirectly through on-site street food, drinks and extended exhibition hours. More importantly, it brought in new audiences and positioned the museum as a space that the city\u2019s younger population actively engages with.<\/p>\n<p>Similar initiatives have emerged in London. Tate Modern and Tate Britain now host late-night summer programs every Friday and Saturday, with DJs, live music, performances and other activations animating the Turbine Hall or the historic rotunda until 9 p.m. For example, the upcoming \u201cLate at Tate\u201d at Tate Britain on September 5 will open with a live role-playing game performance led by artist <a href=\"https:\/\/observer.com\/person\/wingshan\/\" title=\"Wingshan\" class=\"company-link\">Wingshan<\/a>, followed by a lineup of other performances, poetry readings and zine-making workshops. On the main stage, Brixton-based Reprezent Radio will showcase the best of new London sound. For those seeking a break from the building\u2019s many activations, there will also be a wellness-inspired chill-out space \u201cto reset your senses and recharge.\u201d<\/p>\n<p>The Palais de Tokyo in Paris has similarly built a reputation for merging contemporary art and nightlife, especially during fashion weeks and art fairs. Late-night openings feature DJs and immersive installations often tied to current exhibitions. From its founding, the Palais has positioned itself as a bridge between art, nightlife and youth culture, hosting events that stretch until midnight and beyond. DJs, performers and experimental musicians transform the museum\u2019s cavernous concrete halls into spaces that resemble clubs or underground venues. This summer, from July 17 to September 4, 2025, Palais de Tokyo is offering free admission every Thursday evening, with the museum open until midnight.<\/p>\n<figure id=\"attachment_1572291\" aria-describedby=\"caption-attachment-1572291\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-1572291 size-full-width\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?quality=80&amp;w=970\" alt=\"Young people dance and laugh together near a DJ booth inside Tate Modern\u2019s Turbine Hall during a &quot;Late at Tate&quot; event, with the vast industrial space filled with a lively crowd.\" width=\"970\" height=\"647\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg 1440w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=300,200 300w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=768,512 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=635,423 635w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=970,647 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=320,213 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-1572291 size-full-width\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?quality=80&amp;w=970\" alt=\"Young people dance and laugh together near a DJ booth inside Tate Modern\u2019s Turbine Hall during a &quot;Late at Tate&quot; event, with the vast industrial space filled with a lively crowd.\" width=\"970\" height=\"647\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg 1440w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=300,200 300w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=768,512 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=635,423 635w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=970,647 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=320,213 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/TateBirthdayWeekenderSSP-107.width-1440.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><figcaption id=\"caption-attachment-1572291\" class=\"wp-caption-text\">Warp Records has collaborated with Tate Modern Lates on DJ\u2019ed events, workshops and film screenings. <span class=\"media-credit\">Photo: Sophie Shaw<\/span><\/figcaption><\/figure>\n<p>Music, more than any other art form, has a singular ability to communicate across cultural and linguistic boundaries. At the same time, collective dancing as ritual has threaded its way from humanity\u2019s earliest civilizations to today\u2019s museum raves because it fulfills a basic human need: to feel like part of something larger than oneself.<\/p>\n<p>Neuroscience affirms what ancient cultures already knew: synchronized movement releases endorphins, fosters empathy and builds trust. That\u2019s why raving in museums need not feel like an intrusion but rather a return to ritual foundations\u2014as institutions once known for elitist silence reactivate one of humanity\u2019s oldest strategies for building community. With traditional <a href=\"https:\/\/observer.com\/list\/new-york-city-best-third-places\/\">third spaces<\/a> in decline and younger generations less anchored to club culture, museums are arguably well positioned to serve as platforms for these collective rituals\u2014spaces where the evolving relationship between art and music can be explored and experienced in real time.<\/p>\n<h3>More in Museums<\/h3>\n<p>\t\t\t\t<img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/08\/20240719_Warm-Up_Nathan-Bajar-204.jpg?quality=80&amp;w=970\" alt=\"Raving in the Museum: Institutions Explore New Ways to Develop Audiences and Raise Funds\" style=\"display:none;width:0;\"\/><\/p><\/div>\n<p><script>\n\t!function(f,b,e,v,n,t,s)\n\t{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n\t\tn.callMethod.apply(n,arguments):n.queue.push(arguments)};\n\t\tif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n\t\tn.queue=[];t=b.createElement(e);t.async=!0;\n\t\tt.src=v;s=b.getElementsByTagName(e)[0];\n\t\ts.parentNode.insertBefore(t,s)}(window, document,'script',\n\t\t'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\tfbq('init', '618909876214345');\n\tfbq('track', 'PageView');\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MoMA PS1\u2019s signature summer music series \u201cWarm Up\u201d invites audiences to discover underground and emerging talent. Photo: Joel Arbaje As museums grapple with questions of financial sustainability and relevance while working to expand their audiences, more institutions are experimenting with programming that moves well beyond the crystal tower and white cube to embrace new forms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-14826","post","type-post","status-publish","format-standard","has-post-thumbnail","category-usa-news"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts\/14826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/comments?post=14826"}],"version-history":[{"count":1,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts\/14826\/revisions"}],"predecessor-version":[{"id":14828,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts\/14826\/revisions\/14828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/media\/14827"}],"wp:attachment":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/media?parent=14826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/categories?post=14826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/tags?post=14826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}