{"id":19659,"date":"2025-12-31T13:41:50","date_gmt":"2025-12-31T13:41:50","guid":{"rendered":"https:\/\/nationalgunowner.org\/index.php\/2025\/12\/31\/the-flagship-tv-series-holding-up-netflix-disney-hbo-and-apple\/"},"modified":"2025-12-31T13:41:51","modified_gmt":"2025-12-31T13:41:51","slug":"the-flagship-tv-series-holding-up-netflix-disney-hbo-and-apple","status":"publish","type":"post","link":"https:\/\/nationalgunowner.org\/index.php\/2025\/12\/31\/the-flagship-tv-series-holding-up-netflix-disney-hbo-and-apple\/","title":{"rendered":"The Flagship TV Series Holding Up Netflix, Disney, HBO and Apple"},"content":{"rendered":"<div itemprop=\"articleBody\">\n<figure id=\"attachment_1606607\" aria-describedby=\"caption-attachment-1606607\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-1606607\" class=\"wp-caption-text\"><em>Stranger Things<\/em> is ending, forcing streamers to rely on a shrinking roster of tentpole hits that drive subscribers, revenue and cultural relevance. <span class=\"media-credit\">Kayla Bartkowski \/ Los Angeles Times via Getty Images<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">The final season of <\/span><i><span style=\"font-weight: 400\">Stranger Things <\/span><\/i><span style=\"font-weight: 400\">is more than a television conclusion\u2014it marks the end of <a href=\"https:\/\/observer.com\/company\/netflix\/\" title=\"Netflix\" class=\"company-link\">Netflix<\/a>\u2019s first era of ascension. Since its debut in 2016 (when its cast of kids still looked like actual children), <\/span><i><span style=\"font-weight: 400\">Stranger Things <\/span><\/i><span style=\"font-weight: 400\">has been the most popular TV series behind only <\/span><i><span style=\"font-weight: 400\">Game of Thrones<\/span><\/i><span style=\"font-weight: 400\">. Its ability to drive subscription growth, generate addiction-level hours of viewing, and mint money cemented Netflix\u2019s rise as a programming powerhouse.\u00a0<\/span><\/p>\n<section class=\"wp-block-observer-newsletters observer-newsletters--in-content\">\n<\/section>\n<p><span style=\"font-weight: 400\">Streaming is a hits-driven business, and every major player needs a tentpole series to anchor its results. As <\/span><i><span style=\"font-weight: 400\">Stranger Things <\/span><\/i><span style=\"font-weight: 400\">closes, let\u2019s pinpoint the most important actively running flagship TV series of the streaming era. Using a mix of viewership, revenue, longevity and franchise potential, here are the shows doing their best Atlas impressions by holding up their respective streamers.\u00a0<\/span><\/p>\n<h3><strong>Netflix: <i>Stranger Things<\/i><\/strong><\/h3>\n<p><span style=\"font-weight: 400\">In 2022, <\/span><i><span style=\"font-weight: 400\">Stranger Things <\/span><\/i><span style=\"font-weight: 400\">was the most-watched U.S. streaming original at 52 billion (!) minutes (No.2 was Ozark at 31.2 billion minutes), according to Nielsen. Even after three years without new episodes, it ranked as the 17th most-watched streaming original (5.4 billion minutes) over the first half of 2025. The four-episode Season 5 premiere in November drew the largest first-week global audience for an English-language Netflix series\u2014second all-time only to <\/span><i><span style=\"font-weight: 400\">Squid Game <\/span><\/i><span style=\"font-weight: 400\">Season 2\u2019s debut.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">After nine years atop the pop-culture hierarchy, <\/span><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/variety.com\/2025\/tv\/news\/stranger-things-spinoff-new-characters-not-star-wars-1236554757\/\" data-lasso-id=\"2883028\"><span style=\"font-weight: 400\">whispers<\/span><\/a><span style=\"font-weight: 400\"><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/variety.com\/2025\/tv\/news\/stranger-things-spinoff-new-characters-not-star-wars-1236554757\/\" data-lasso-id=\"2883029\"> of spinoffs, prequels and other expansions<\/a> persist. Yet creators Ross and Matt Duffer are departing Netflix for a lucrative deal at Paramount, leaving Netflix without a clear heir apparent.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Squid Game <\/span><\/i><span style=\"font-weight: 400\">actually generated the most estimated global revenue for Netflix ($180 million from Q4 2024 to Q3 2025, including subscriber retention and new subscriber acquisition, per Parrot Analytics). It was also the second most-watched streaming original in 2021 (16.4 billion minutes) at its debut and the ninth most-watched show overall across the first half of 2025 (15 billion minutes). But it\u2019s finished now.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Wednesday<\/span><\/i><span style=\"font-weight: 400\">\u2019s second season became Netflix\u2019s fourth most-watched English series ever, but dropped 50 percent compared to Season 1. Since <\/span><i><span style=\"font-weight: 400\">The Adams Family <\/span><\/i><span style=\"font-weight: 400\">IP belongs to <a href=\"https:\/\/observer.com\/company\/amazon\/\" title=\"Amazon\" class=\"company-link\">Amazon<\/a> MGM, Netflix can\u2019t capture its full value.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the absence of <\/span><i><span style=\"font-weight: 400\">Stranger Things<\/span><\/i><span style=\"font-weight: 400\">, the market-leading streamer faces a void on its release calendar with no obvious fill.\u00a0\u00a0<\/span><\/p>\n<h3><strong>Amazon Prime Video: <i>The Boys<\/i><\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Like Netflix, Amazon is nearing the end of a flagship run. The hyper-violent superhero satire <\/span><i><span style=\"font-weight: 400\">The Boys <\/span><\/i><span style=\"font-weight: 400\">will conclude after its upcoming fifth season, having ranked in the Top 15 streaming originals twice (in 2022 and 2024). The question is how much higher this superpowered IP can fly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amazon is planning a 1950s-set prequel series (<\/span><i><span style=\"font-weight: 400\">Vought Rising<\/span><\/i><span style=\"font-weight: 400\">) and a Spanish-language series (<\/span><i><span style=\"font-weight: 400\">The Boys: Mexico<\/span><\/i><span style=\"font-weight: 400\">). But earlier spin-offs\u2014animated anthology <\/span><i><span style=\"font-weight: 400\">Diabolical <\/span><\/i><span style=\"font-weight: 400\">(one season) and live-action companion <\/span><i><span style=\"font-weight: 400\">Gen V <\/span><\/i><span style=\"font-weight: 400\">(two seasons)\u2014didn\u2019t quite break out despite being well-liked.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fortunately for Amazon, <\/span><i><span style=\"font-weight: 400\">Reacher <\/span><\/i><span style=\"font-weight: 400\">has emerged as Amazon\u2019s next heavyweight over its first three seasons. In 2024, it ranked 10th among Nielsen\u2019s U.S. streaming originals (10.6 billion minutes) and climbed to fifth overall in 2025, per Samba TV\u2019s <\/span><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.samba.tv\/resources\/2025-us-state-of-streaming-report?utm_campaign=27109251-2025%20US%20SoS&amp;utm_source=PR\" data-lasso-id=\"2883030\"><span style=\"font-weight: 400\">State of Streaming report<\/span><\/a><span style=\"font-weight: 400\"> (releasing new seasons yearly helps maintain audience momentum). This has made it Prime Video\u2019s biggest TV windfall over the last year, with an estimated $132 million in revenue contribution.\u00a0<\/span><span style=\"font-weight: 400\"><span style=\"margin: 0px;padding: 0px\">A spinoff was\u00a0<a target=\"_blank\" href=\"https:\/\/deadline.com\/2024\/10\/reacher-spinoff-maria-sten-neagley-amazon-series-1236104059\/\" rel=\"noopener\" data-lasso-id=\"2883031\">ordered for the series<\/a> in October.<\/span>\u00a0<\/span><\/p>\n<h3><strong>Disney+: <i>The Mandalorian<\/i><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400\">The Mandalorian <\/span><\/i><span style=\"font-weight: 400\">helped Disney+\u2019s launch outperform all reasonable expectations in the platform\u2019s first year of existence. Since 2020, it has landed twice among Nielsen\u2019s ten most-watched series while becoming the linchpin of the streamer\u2019s small-screen <\/span><i><span style=\"font-weight: 400\">Star Wars <\/span><\/i><span style=\"font-weight: 400\">universe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This May, the show will make the leap to the big screen with <\/span><i><span style=\"font-weight: 400\">The Mandalorian &amp; Grogu<\/span><\/i><span style=\"font-weight: 400\">, Star Wars\u2019 first big-screen outing since 2019\u2019s disappointing <\/span><i><span style=\"font-weight: 400\">The Rise of Skywalker<\/span><\/i><span style=\"font-weight: 400\">. Translating TV fandom into theatre ticket sales is far from guaranteed, but brand power ensures a high floor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The bigger question: Does this movie spell the end of the series? If so, Disney+\u2014which has struggled to create live-action hits beyond the aging Marvel and <\/span><i><span style=\"font-weight: 400\">Star Wars <\/span><\/i><span style=\"font-weight: 400\">titles\u2014needs a new flagship. <\/span><i><span style=\"font-weight: 400\">Andor <\/span><\/i><span style=\"font-weight: 400\">($138 million in estimated revenue over the last year) was a critical marvel, but wrapped up its two-season run without approaching the same viewership highs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">That said, with Hulu now fully integrated into Disney+, future seasons of FX\u2019s <\/span><i><span style=\"font-weight: 400\">Shogun <\/span><\/i><span style=\"font-weight: 400\">could emerge as the streamer\u2019s next tentpole.\u00a0<\/span><\/p>\n<h3><strong>HBO Max: <i>The White Lotus<\/i><\/strong><\/h3>\n<p><span style=\"font-weight: 400\">HBO titles make up just 14 percent of HBO Max\u2019s library, yet drive more than 18 percent of its audience demand, per Parrot. The premium cable network is <\/span><a href=\"https:\/\/observer.com\/2025\/11\/warner-bros-discovery-merger-hbo-value\/\" data-lasso-id=\"2883032\"><span style=\"font-weight: 400\">television\u2019s flagship <\/span><\/a><a target=\"_blank\" rel=\"noopener\" href=\"http:\/\/brand.of\" data-lasso-id=\"2883033\"><span style=\"font-weight: 400\">brand.<\/span><\/a><span style=\"font-weight: 400\"> Of course, it continues to deliver streaming value. <\/span><i><span style=\"font-weight: 400\">The White Lotus<\/span><\/i><span style=\"font-weight: 400\">, in all of its original esoteric glory, may now be the service\u2019s top title.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Samba TV named it 2025\u2019s most-streamed U.S. show overall with the year\u2019s fourth-largest two-week viewership debut. From January to June, the upstairs-downstairs dynamic of the murder mystery anthology was Nielsen\u2019s 16th most-watched series on streaming (11.5 billion minutes) and generated an estimated $124 million for HBO Max over the past year, per Parrot.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Production on Season 4 is set to start in 2026 in France.<\/span><\/p>\n<h3><strong>Apple TV: <i>Severance <\/i>and<i> Ted Lasso<\/i><\/strong><\/h3>\n<p><span style=\"font-weight: 400\">This one\u2019s a toss-up.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Ted Lasso <\/span><\/i><span style=\"font-weight: 400\">transformed the early identity of n\u00e9e Apple TV+, evolving from a feel-good sitcom to a prestige dramedy. It ranked as the 12th most-watched show of 2021 (8.1 billion minutes) and the top overall original of 2023 (16.9 billion), per Nielsen, despite the streamer\u2019s small subscriber base. But Season 3 closed the original chapter, and while a continuation is in development\u2014with some returning cast, but a new on-screen soccer team\u2014it\u2019s unclear if <\/span><i><span style=\"font-weight: 400\">Ted Lasso <\/span><\/i><span style=\"font-weight: 400\">will remain a juggernaut after another long wait.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In its place, the heady thriller <\/span><i><span style=\"font-weight: 400\">Severance<\/span><\/i><span style=\"font-weight: 400\"> became a prestige breakout in its second season. Over the first half of this year, it was the fifth most-watched streaming original (9.2 billion minutes), per Nielsen, and led all Apple TV shows in estimated revenue contribution ($146 million), per Parrot. Apple calls it its <\/span><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/deadline.com\/2025\/02\/severance-ratings-season-2-apple-most-watched-series-1236294760\/\" data-lasso-id=\"2883034\"><span style=\"font-weight: 400\">top series ever <\/span><\/a><span style=\"font-weight: 400\">based on unique viewers in the first month of its sophomore run. Yet after a nearly three-year gap, another long wait looms before Season 3.<\/span><\/p>\n<p>\t\t\t\t<img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/12\/GettyImages-2248888644.jpg?quality=80&amp;w=970\" alt=\"As \u2018Stranger Things\u2019 Ends, Streaming Giants Scramble for Their Next Tentpoles\" style=\"display:none;width:0;\"\/><\/p><\/div>\n<p><script>\n\t!function(f,b,e,v,n,t,s)\n\t{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n\t\tn.callMethod.apply(n,arguments):n.queue.push(arguments)};\n\t\tif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n\t\tn.queue=[];t=b.createElement(e);t.async=!0;\n\t\tt.src=v;s=b.getElementsByTagName(e)[0];\n\t\ts.parentNode.insertBefore(t,s)}(window, document,'script',\n\t\t'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\tfbq('init', '618909876214345');\n\tfbq('track', 'PageView');\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stranger Things is ending, forcing streamers to rely on a shrinking roster of tentpole hits that drive subscribers, revenue and cultural relevance. Kayla Bartkowski \/ Los Angeles Times via Getty Images The final season of Stranger Things is more than a television conclusion\u2014it marks the end of Netflix\u2019s first era of ascension. Since its debut [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-usa-news"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts\/19659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/comments?post=19659"}],"version-history":[{"count":1,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts\/19659\/revisions"}],"predecessor-version":[{"id":19661,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts\/19659\/revisions\/19661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/media\/19660"}],"wp:attachment":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/media?parent=19659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/categories?post=19659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/tags?post=19659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}