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McDonald\u2019s CEO Chris Kempczinski has gone viral on social media after a video of him tasting the new Big Arch burger started circulating online.<\/span><\/p>\n Viewers made comments about the fast food chain exec\u2019s awkward demeanor and wording, saying it was clear that he hated the \u201cproduct\u201d and didn\u2019t really want to eat it.<\/span><\/p>\n \u201cI love this product, it is so good. I\u2019m going to do a tasting right now, but I\u2019m going to eat this for my lunch, just so you know,\u201d Kempczinski says in the video, which was shared to drum up interest in the new addition to the McDonald\u2019s menu.<\/span><\/p>\n He explained how the burger has \u201ctwo quarter-pound patties, a delicious Big Arch sauce, and of course, some lettuce, along with crispy onions and pickles.\u201d<\/span><\/p>\n Kempczinski awkwardly approached the burger, noting that he \u201cdidn\u2019t even know how to attack it,\u201d before taking a hesitant bite, which he described as being bigger than it actually was.<\/span><\/p>\n \u201cMmm, that is so good, that\u2019s a big bite for a Big Arch,\u201d the CEO said, showing the camera the tiny nibble he took out of the massive burger.<\/span><\/p>\n Social media commenters didn\u2019t hold back with their mockery.<\/span><\/p>\n \u201cWhat\u2019s the opposite of genuine and authentic?\u201d one popular Instagram comment said.<\/span><\/p>\n \u201cThat was the smallest first bite I\u2019ve ever seen,\u201d another person agreed.<\/span><\/p>\n \u201cThis man does not like that \u2018product,\u2019\u201d another person wrote.<\/span><\/p>\n \u201cWatching the McDonald\u2019s CEO tentatively nibble on the Big Arch like it\u2019s a radioactive artifact from the dollar menu, calling it \u2018product\u2019 instead of food, is the most unintentionally hilarious endorsement fail since New Coke,\u201d one X commenter <\/span>added<\/span><\/a>.<\/span><\/p>\n The video was posted to Kempczinski\u2019s Instagram last month, but didn\u2019t go viral until now, just days before the Big Arch is set to debut on McDonald\u2019s menus nationwide on Tuesday, March 3. This fact led to some fans wondering if the awkward video and its promotion is nothing more than a way to get attention for the new fast food menu offering.<\/span><\/p>\n<\/div>\n\n