{"id":23235,"date":"2026-04-15T19:38:02","date_gmt":"2026-04-15T19:38:02","guid":{"rendered":"https:\/\/nationalgunowner.org\/index.php\/2026\/04\/15\/american-eagle-doubles-down-on-sydney-sweeney-after-failed-boycott\/"},"modified":"2026-04-15T19:38:02","modified_gmt":"2026-04-15T19:38:02","slug":"american-eagle-doubles-down-on-sydney-sweeney-after-failed-boycott","status":"publish","type":"post","link":"https:\/\/nationalgunowner.org\/index.php\/2026\/04\/15\/american-eagle-doubles-down-on-sydney-sweeney-after-failed-boycott\/","title":{"rendered":"American Eagle Doubles Down On Sydney Sweeney After Failed Boycott"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div style=\"position:relative\" data-narration-container=\"true\">\n<p><span style=\"font-weight:400\">Actress Sydney Sweeney is once again appearing in an American Eagle ad campaign, months after a previous promotion sparked widespread backlash.\u00a0<\/span><\/p>\n<p><span style=\"font-weight:400\">\u201cWhat brand am I wearing?\u201d Sweeney asks in the new commercial while sporting denim shorts. \u201cYeah, that one,\u201d the \u201cEuphoria\u201d star says as the words \u201cSYD FOR SHORT\u201d flash across the screen.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background:#fff;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXJtgNYkwG8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\"\/>\n<p><span style=\"font-weight:400\">The new ad spot references the original jeans campaign, which made headlines for months and delivered a significant boost to the company\u2019s sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight:400\">Last summer, all hell broke loose over the campaign featuring Sweeney in various seductive poses while saying she had \u201cgood jeans.\u201d The double entendre with the word \u201cgenes\u201d made leftists deem the ad racist, noting that Sweeney is white with blond hair and blue eyes.<\/span><\/p>\n<p><span style=\"font-weight:400\">In one of the ads, Sweeney says, \u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.\u201d<\/span><\/p>\n<p><span style=\"font-weight:400\">American Eagle responded to the backlash at the time with a statement defending the campaign. <\/span><\/p>\n<p><span style=\"font-weight:400\">\u201c\u2018Sydney Sweeney Has Great Jeans\u2019 is and always was about the jeans. Her jeans. Her story,\u201d the company said. \u201cWe\u2019ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.\u201d<\/span><\/p>\n<p><span style=\"font-weight:400\">Despite leftist calls for a boycott, the denim collection did exceptionally well, with most of the featured pieces selling out.\u00a0<\/span><\/p>\n<p><span style=\"box-sizing:border-box;margin:0px;padding:0px\">American Eagle\u2019s chief marketing officer, Craig Brommers,\u00a0<a href=\"https:\/\/www.usatoday.com\/story\/entertainment\/celebrities\/2026\/04\/15\/sydney-sweeney-american-eagle-ad-jeans-controversy-new\/89605439007\/\" target=\"_blank\" rel=\"noopener\">told<\/a> USA Today that the company\u2019s stock jumped by 22% thanks to that campaign.<\/span><\/p>\n<p><span style=\"font-weight:400\">\u201cA vast, vast, vast majority of Americans understood that the campaign was about jeans,\u201d Brommers told the outlet, crediting Sweeney\u2019s \u201cduality\u201d of being both casual and glamorous as the reason for the campaign\u2019s success.<\/span><\/p>\n<p><span style=\"font-weight:400\">\u201cAmerican Eagle has a store in all 50 states and during that campaign, we saw new customer acquisition grow in every single county in America,\u201d he added. \u201cIt is a fact that it was the most successful campaign in the history of the American Eagle brand.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight:400\">\u201cThe world is curious and the world will be talking when we launch the campaign,\u201d Brommers said. \u201cAs we learned in the fall campaign, there is noise, but there are also facts as well, and we\u2019re excited to see where this campaign takes our brand.\u201d<\/span><\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.dailywire.com\/news\/american-eagle-doubles-down-on-sydney-sweeney-after-failed-boycott\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actress Sydney Sweeney is once again appearing in an American Eagle ad campaign, months after a previous promotion sparked widespread backlash.\u00a0 \u201cWhat brand am I wearing?\u201d Sweeney asks in the new commercial while sporting denim shorts. \u201cYeah, that one,\u201d the \u201cEuphoria\u201d star says as the words \u201cSYD FOR SHORT\u201d flash across the screen. The new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-23235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-current-news"},"_links":{"self":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts\/23235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/comments?post=23235"}],"version-history":[{"count":0,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts\/23235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/media\/23236"}],"wp:attachment":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/media?parent=23235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/categories?post=23235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/tags?post=23235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}