{"id":6751,"date":"2025-05-15T11:05:54","date_gmt":"2025-05-15T11:05:54","guid":{"rendered":"https:\/\/nationalgunowner.org\/index.php\/2025\/05\/15\/popular-beauty-influencer-shot-dead-during-tiktok-livestream-at-her-salon-in-mexico\/"},"modified":"2025-05-15T11:05:55","modified_gmt":"2025-05-15T11:05:55","slug":"popular-beauty-influencer-shot-dead-during-tiktok-livestream-at-her-salon-in-mexico","status":"publish","type":"post","link":"https:\/\/nationalgunowner.org\/index.php\/2025\/05\/15\/popular-beauty-influencer-shot-dead-during-tiktok-livestream-at-her-salon-in-mexico\/","title":{"rendered":"Popular beauty influencer shot dead during TikTok livestream at her salon in Mexico"},"content":{"rendered":"
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A Mexican social media influencer was shot dead during a live stream on TikTok, where she had tens of thousands of followers, authorities said Wednesday.<\/p>\n

The Mexican press named her as Valeria Marquez, 23, who posted videos related to beauty and lifestyle, some of which had hundreds of thousands of views.<\/p>\n

She was killed on Tuesday evening at her beauty salon in Zapopan, a suburb of the western city of Guadalajara, the Jalisco state prosecutor’s office reported<\/a>.<\/p>\n

“The victim is someone with an active presence and influence on social media,” it said in a statement. “A man entered the premises and apparently fired a gun at her.”<\/p>\n

According to the Reuters news agency<\/a>, Marquez was seen on the livestream saying, “they’re coming,” before a voice off screen asked “Hey, Vale?” Marquez replied “yes” before muting the sound on the livestream and seconds later, she was fatally shot, Reuters reported.<\/p>\n

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Mexican social media influencer, Valeria Marquez, 23, who was brazenly shot to death during a TikTok livestream in the beauty salon where she worked in the city of Zapopan, looks on in this picture obtained from social media.\u00a0<\/span><\/p>\n

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@v___marquez via Instagram via Reuters<\/p>\n

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The motive of the attack was not immediately known.<\/p>\n

The region is a hotbed of criminal activity, home to one of Mexico’s most violent drug trafficking groups, the Jalisco New Generation Cartel<\/a><\/span>. The group has been accused of using fake job advertisements to lure new members and of\u00a0torturing and killing recruits<\/a><\/span>\u00a0who resist<\/p>\n

So far, however, investigators have found no evidence that a criminal group was behind the shooting, state security coordinator Roberto Alarcon told reporters.<\/p>\n

Zapopan mayor Juan Jose Frangie said that his office has no record of Marquez requesting help from authorities because of threats against her.<\/p>\n

“It’s incredible that you’re making a video and then you’re murdered. A femicide is the worst thing,” Frangie said.<\/p>\n

According to media reports<\/a>, Marquez was killed by a man pretending to bring her a gift.<\/p>\n

Just a few hours later, a former congressman with the Mexican PRI party, Luis Armando C\u00f3rdova D\u00edaz, was also shot dead in a cafe in the area, the Associated Press reported. The state prosecutor’s office said<\/a>\u00a0he was killed in the Valle Real neighborhood of Zapopan.<\/p>\n

The United Nations says that around 10 women or girls are murdered every day in Mexico, where criminal and gender-related violence is rampant.<\/p>\n

Since 2001, at least 50,000 women have been murdered in Mexico,\u00a0 according to the U.N<\/a>, but only 2% of cases end in a criminal sentence and only one in 10 victims reports their aggressor.<\/p>\n

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