{"id":6775,"date":"2025-05-15T14:17:41","date_gmt":"2025-05-15T14:17:41","guid":{"rendered":"https:\/\/nationalgunowner.org\/index.php\/2025\/05\/15\/airbnb-expands-into-services-and-experiences-with-major-app-overhaul\/"},"modified":"2025-05-15T14:17:46","modified_gmt":"2025-05-15T14:17:46","slug":"airbnb-expands-into-services-and-experiences-with-major-app-overhaul","status":"publish","type":"post","link":"https:\/\/nationalgunowner.org\/index.php\/2025\/05\/15\/airbnb-expands-into-services-and-experiences-with-major-app-overhaul\/","title":{"rendered":"Airbnb Expands Into Services and Experiences With Major App Overhaul"},"content":{"rendered":"<div itemprop=\"articleBody\">\n<figure id=\"attachment_1554865\" aria-describedby=\"caption-attachment-1554865\" style=\"width: 970px\" class=\"wp-caption alignnone\"><figcaption id=\"caption-attachment-1554865\" class=\"wp-caption-text\">Airbnb\u2019s reimagined experiences include a ramen-making class with the award-winning chef Saburo Ishig\u014dka. <span class=\"media-credit\">Courtesy Airbnb<\/span><\/figcaption><\/figure>\n<p>Personal meals made by a Michelin-star chef. A Lucha libre training session with Retro, a professional luchador. An afternoon game of catch with NFL quarterback <a href=\"https:\/\/observer.com\/person\/patrick-mahomes\/\" title=\"Patrick Mahomes\" class=\"company-link\">Patrick Mahomes<\/a>. These are just some of the experiences now available through <a href=\"https:\/\/observer.com\/company\/airbnb\/\" title=\"Airbnb\" class=\"company-link\">Airbnb<\/a>. The home-sharing giant yesterday (May 14) rolled out a\u00a0wide slate of hotel-style services and localized activities.<\/p>\n<section class=\"wp-block-observer-newsletters observer-newsletters--in-content\">\n<\/section>\n<p class=\"\" data-start=\"462\" data-end=\"747\">The company\u2019s sweeping rebrand aims to win over travelers who still prefer hotels\u2014Airbnb\u2019s most formidable competitor. \u201cPeople choose hotels for their services. People choose Airbnbs for the space,\u201d CEO <a href=\"https:\/\/observer.com\/person\/brian-chesky\/\" title=\"Brian Chesky\" class=\"company-link\">Brian Chesky<\/a> said in a statement. \u201cNow, we\u2019re giving you the best of both worlds.\u201d<\/p>\n<p class=\"\" data-start=\"749\" data-end=\"1063\">While hotels have long been known for their built-in perks like room service and on-site gyms, Airbnb is now offering comparable amenities in 260 cities worldwide. Through the app, users can book everything from massages and spa treatments to professional photoshoots, catered meals and personal training sessions.<\/p>\n<p class=\"\" data-start=\"102\" data-end=\"461\">Airbnb\u2019s new service \u201chosts\u201d average 10 years of professional experience and must complete the company\u2019s identity verification process, as well as submit any relevant licenses and certifications. The services are priced for a broad range of budgets\u2014half are available for $50 or less per person\u2014and they\u2019re open to anyone, not just travelers or Airbnb guests.<\/p>\n<p class=\"\" data-start=\"463\" data-end=\"660\">Alongside these services, Airbnb is also revamping its Experiences platform. Originally launched in 2016, the initiative struggled to gain traction due to<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/skift.com\/2024\/05\/30\/airbnbs-cfo-on-what-went-wrong-with-experiences-and-what-the-fixes-are\/\" data-lasso-id=\"2762048\"> limited personalization and affordability<\/a>.<\/p>\n<p class=\"\" data-start=\"662\" data-end=\"1058\">Now, the company is taking another stab at it. Available in 650 cities worldwide, the updated experiences include unique offerings such as a Notre Dame tour with one of the cathedral\u2019s restoration architects, a ramen-making class led by award-winning chef Saburo Ishig\u014dka, and a horseback ride through ancient Inca sites in Peru. The average cost of an experience is about $66, according to Airbnb.<\/p>\n<figure id=\"attachment_1554868\" aria-describedby=\"caption-attachment-1554868\" style=\"width: 970px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload size-full-width wp-image-1554868\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?quality=80&amp;w=970\" alt=\"Two people sit on horses amid lush greenery \" width=\"970\" height=\"647\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg 3000w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=300,200 300w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=768,512 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=635,423 635w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=1536,1024 1536w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=2048,1365 2048w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=970,647 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=320,213 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=1920,1280 1920w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><img loading=\"lazy\" decoding=\"async\" class=\"lazyload size-full-width wp-image-1554868\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?quality=80&amp;w=970\" alt=\"Two people sit on horses amid lush greenery \" width=\"970\" height=\"647\" srcset=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg 3000w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=300,200 300w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=768,512 768w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=635,423 635w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=1536,1024 1536w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=2048,1365 2048w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=970,647 970w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=320,213 320w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=1920,1280 1920w, https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Horseback-riding-through-four-hidden-temples-of-the-Inkas-Cusco-Peru-2025-Summer-Release-Credit-Paz-Olivares-Droguett.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 600px) 300px, 620px\"\/><figcaption id=\"caption-attachment-1554868\" class=\"wp-caption-text\">Airbnb now offers an opportunity to go horseback riding through Inca sites in Peru. <span class=\"media-credit\">Courtesy Airbnb<\/span><\/figcaption><\/figure>\n<p class=\"\" data-start=\"102\" data-end=\"520\">Airbnb has also introduced a new \u201cOriginals\u201d category, featuring experiences hosted by particularly notable or unconventional figures. These include a beach volleyball session on Rio\u2019s Leblon Beach with Olympian Carolina Solberg, a glam session with pop star <a href=\"https:\/\/observer.com\/person\/sabrina-carpenter\/\" title=\"Sabrina Carpenter\" class=\"company-link\">Sabrina Carpenter<\/a>, and an anime-themed event with <a href=\"https:\/\/observer.com\/person\/megan-thee-stallion\/\" title=\"Megan Thee Stallion\" class=\"company-link\">Megan Thee Stallion<\/a>\u2014alongside the previously mentioned football and barbecue experience with Patrick Mahomes.<\/p>\n<p class=\"\" data-start=\"522\" data-end=\"849\">To support the rollout, Airbnb has refreshed its app, redesigning the Explore and Trips tabs, as well as updating its messaging and profile features for easier navigation. Later this year, the company plans to launch a new social component, allowing users to connect with fellow experience participants before and after events.<\/p>\n<p>This pivot isn\u2019t entirely unexpected. Earlier this year, CEO Brian Chesky described 2025 as \u201c<a href=\"https:\/\/observer.com\/2025\/02\/airbnb-ceo-brian-chesky-ai\/\" data-lasso-id=\"2762049\">the beginning of a new Airbnb<\/a>\u201c\u2014one that aims to serve as a hub not just for rentals, but for a broader range of lifestyle services and experiences.<\/p>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"354f2352-e9b2-410d-b31d-228f51827ec1\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<p class=\"\" data-start=\"74\" data-end=\"517\">Founded in 2007, Airbnb has spent nearly two decades challenging the hotel industry with its flexible, often more affordable accommodations\u2014serving more than two billion guests in the process. Now, the company is expanding its ambitions. \u201cSeventeen years ago, we changed the way people travel,\u201d said Chesky in a statement. \u201cWith the launch of services and experiences, we\u2019re changing travel again. Now you can Airbnb more than Airbnb.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>\t\t\t\t<img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/observer.com\/wp-content\/uploads\/sites\/2\/2025\/05\/Craft-noodles-and-broth-with-a-ramen-legend-Setagaya-City-Japan-2025-Summer-Release-Credit-Saeka-Shimada-.jpg?quality=80&amp;w=970\" alt=\"From Ramen-Making Class to Horseback Riding, Airbnb Pivots to Experiences and Services\" style=\"display:none;width:0;\"\/><\/p><\/div>\n<p><script>\n\t!function(f,b,e,v,n,t,s)\n\t{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n\t\tn.callMethod.apply(n,arguments):n.queue.push(arguments)};\n\t\tif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n\t\tn.queue=[];t=b.createElement(e);t.async=!0;\n\t\tt.src=v;s=b.getElementsByTagName(e)[0];\n\t\ts.parentNode.insertBefore(t,s)}(window, document,'script',\n\t\t'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\tfbq('init', '618909876214345');\n\tfbq('track', 'PageView');\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Airbnb\u2019s reimagined experiences include a ramen-making class with the award-winning chef Saburo Ishig\u014dka. Courtesy Airbnb Personal meals made by a Michelin-star chef. A Lucha libre training session with Retro, a professional luchador. An afternoon game of catch with NFL quarterback Patrick Mahomes. These are just some of the experiences now available through Airbnb. The home-sharing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6775","post","type-post","status-publish","format-standard","has-post-thumbnail","category-usa-news"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts\/6775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/comments?post=6775"}],"version-history":[{"count":1,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts\/6775\/revisions"}],"predecessor-version":[{"id":6777,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/posts\/6775\/revisions\/6777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/media\/6776"}],"wp:attachment":[{"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/media?parent=6775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/categories?post=6775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationalgunowner.org\/index.php\/wp-json\/wp\/v2\/tags?post=6775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}