Spencer Pratt is going all in on his effort to unseat Democratic Los Angeles Mayor Karen Bass, delivering a series of viral campaign ads that have been lighting up social media.
His most recent efforts include a response video to Bass’s accusations that Pratt, a former reality star, is “exploiting the grief” of people affected by the Palisades fires for his own purposes. The “Hills” star clapped back with a video campaign of the clip juxtaposed with footage of him comforting his mother, Janet Pratt, when she gets emotional during a visit to the spot where Pratt’s home once stood.
The loss of his own home in the deadly blaze is what inspired Pratt to get into politics in the first place.
“Change the channel,” Pratt wrote in the video caption shared on X, which included footage of Bass insinuating he was just in it to get famous.
Change the channel pic.twitter.com/mqBBaMK7JO
— Spencer Pratt (@spencerpratt) May 5, 2026
The comments were flooded with support for Pratt’s campaign. “You’re gaining a lot fans man by going after this evil force that’s taken over the west. Keep it up! You have a ton of folks rooting for you,” one person wrote, echoing what many others were saying.
He followed that up by reposting a new AI-generated superhero-themed ad, made by filmmaker Charles Curran, which features California governor Gavin Newsom and failed presidential candidate Kamala Harris as aristocratic villains alongside Bass as the Joker. Pratt is shown as a Batman-like figure who arrives to save the city of Los Angeles.
He and other citizens threw tomatoes at the lawmakers who were laughing at them for asking for permission to rebuild their homes and rid the streets of “homeless drug addicts in front of the schools.”
“LA is worth saving,” the video says.
LA is worth saving. Vote Spencer Pratt. pic.twitter.com/GpQpnfsuJe
— Charles Curran (@charliebcurran) May 5, 2026
This follows Pratt’s viral ad from a week earlier, which included the former MTV reality star filming outside mansions belonging to Bass and Councilmember Nithya Raman, who is currently the frontrunner in the mayoral race. The scene then cuts to a homeless encampment as Pratt narrates, “They don’t have to live in the mess they created. Where YOU live.”
Pratt recently appeared on an episode of “The Joe Rogan Experience” podcast and secured Rogan’s endorsement. Still, it’s an uphill battle in the crowded mayoral race. The competition is heating up with less than a month to go until election day on June 2, with many voters still being reported as undecided.
Bass, Pratt, and Raman all qualified to participate in a televised debate Wednesday night.
